This theory is given by the Michaelporters in and was alsoappointed offer the presidents Ronald Reagan commissions on industrial competitiveness Becker et al. These two are the major factors which have been consideredbecause these two factors are helping to creates goodwill in the international market.
It is important for the organization in order to keep up with the technology which might be focused on reducing the input or carrying cost of the aircrafts e. In terms of threats are concerned, the major threat to Qantas is the higher competition level especially from Virgin Australia in the local market.
The major opportunity available to Qantas is mainly the ability of the airline to further tap the growth opportunities as available in the industry.
This factor is important because, it will help understand QANTAS whether it should increase the investment or flights per day on certain location or to grow its revenue or try to maintain the market share.
The airline industry is very competitive and as a result, profit margins are usually low. The competitive scenario presently across the industry has been extremely bad and this is causing significant amount of loss to Qantas.
Now there is growing trend among people to travel through this airline and this trend has increase the performance of the airline. PESTLE Analysis This is an important tool in analysing the external environment performance of an organisation, and it evaluates the ways in which an organisation is affected by external conditions as faced by it.
The most recent and economically crippling factor that has influenced the airline industry is the Global Financial Crisis GFC Nuguid, It has strategic alliances with various airlines across international boundaries that allow it in providing air travelling services at the international markets.
SWOT Analysis The analysis of strengths, weakness, opportunities and threats in respect to Qantas is performed as follows: The government supports this airline financial and also takes interest in its management. Both Emirates and Etihad are examples of a new breed of international airline that has grown rapidly to challenge the long-established carriers.
This discourages people to travel with other passengers or airline, directly affects the airline industry Reilly.
If there is economic recession and the per capita income of people is also decreased, then the airline will face problems in operating its flights on domestic and international routes.
Pricing strategiesof Qantas airlines Source: Legal Factors It is necessary for the airlines to follow the legal aspects of the countries and airline industry. Both airlines operate internationally with their own flight schedules and through partnership and code share arrangements with other airlines.
But, their futures will be determined within a global arena in which airline survival and success is determined by a vast array of economic, political, social and environmental factors.
The higher level of acceptance of this airline shows the confidence of the passengers over this airline and they are also contented with the services provided by this company Moore, Brief Description of Qantas Airline An analysis of Qantas airline indicates that it has been the flagship airline company based in Australia, and it accounts for providing air travelling services to its customers.
Economical factors If the economic situation of the country is not good then it will affected the business of the airline, so it is necessary for the airline to get proper business regularly so that it works smoothly.
Further, the analysis of Qantas indicates that technological factor is highly applied in respect to Qantas and this is evident from the fact that Qantas Airline became the first company that has performed landing through applying satellite technology which is based on global landing system.
Apart from the above, low technological advancement has decreased the customer base of the company Patel, If the domestic market is uncertain in the current economic and political climate then the international market is certainly even less predictable.
Of course, both Emirates and Etihad fly their own aircraft into Australia and so compete with their partners. Mission of Qantas is to cater best low fare carrier in a global platform.
Receiving the same service, the consumers will select the airline that offers them best value for their money. Virgin has moved up-market with new business offerings both on the ground and in the air, while Qantas has increased its low-cost offerings, largely through its Jetstar brand.
This suggests that the market for airline is segmented based on premium class air travelling services and low cost business model Identification of Potential Market Opportunities In terms of market opportunities in respect to airline industry is concerned, the current marketing opportunities is not that efficient in the sense that there has been a decline being witnessed in the number of passengers over the last few year which has adversely affected the performance of airline operators.
As per their affordability and luxury customers can choose their preference of airlines. The IT development in different fields has shown its progress Moore, Macro environment factors that are influencing the Qantas Airlines include Political, Economic, Societal, Technological, Environmental and Legal factors.
All these factors are very critical for the success of Qantas. 8 Marketing – Unit Macro Environment The macro environment is a term used to describe the wider national, regional and international.
Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment Six largely uncountable external forces influence our product’s marketing activities.
Jan 01, · Identify Qantas's internal and external environments. Design a diagram that gives examples of elements that would make up their internal, operating and macro environments Internal environment. Pestel Analysis of Qantas This is an important tool in analysing the external environment performance of an organisation, and it evaluates the ways in which an organisation is affected by external conditions as faced by it.
The PESTLE analysis for Qantas is performed as follows. Essay on Marketing and Qantas. Words Apr 26th, 11 Pages. Show More. ATMS – MARKETING Clay Gervais ASSIGNMENT - QANTAS You're the reason we fly SUBMISSION DATE: Mar STUDENT NAME: Wassim Hamdan STUDENT ID: Contents Introduction 3 Marketing Audit, Planning and New Strategy 4 SWOT .Download